Home sellers who want to sell their homes have major decisions to make. The challenge for the vast majority of home sellers is that they have not had a career in real estate, and there is much they do not know about how the real estate industry really works, the differences between listing agents and selling agents, and they don’t know the gimmicks that listing agents use to get listings. Having been a real estate attorney and now a real estate broker, I have a passion to protect consumers and give them the absolute truth. This book will show sellers what they need to do to get their homes sold, and what they should avoid.
How to List a Home for Sale
Most home sellers do not know the dramatic differences between a listing agent and a selling agent. Some think they are the same person, but they are not. Today listing agents, as they have for several decades, focus on getting listings. The more listings they have, the more money they can make, because other “selling agents” will sell their listings for them.
Selling agents are the agents who market directly to buyers, and it is selling agents, not listing agents, who have large marketing systems. Home sellers typically expect listing agents to have large marketing systems, but it just isn’t true most of the time. This book challenges traditional thinking, and as a result many home sellers are deciding to list their home with a selling agent who actually does everything a listing agent does but a whole lot more when it comes to marketing.
List a Home
If you are going to list a home for sale anywhere in the United States, I strongly recommend you read this book first. It will save you from making some potentially big mistakes, which could mean tens of thousands of dollars for you, not to mention delays for months and all the stress. You can learn more about how to list a home by going to Amazon at 7 Myths of Selling Your Home.
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